Liberty & Friends, Inc. | About

What we do

Liberty & Friends, Inc. has analyzed U.S. markets, companies, and consumer trends from New York since 2008.

Our research extends beyond general trends to include deep dives into startups, individual companies, and key sectors such as consumer trends, retail, e-commerce, food and beverage, media, automotive, and the public sector. We partner with corporations, financial institutions, and government-affiliated organizations, with a strong track record of serving Japanese clients.

Founder

Liberty Toki

Founder & Principal Analyst

Liberty Toki is the founder and principal analyst of Liberty & Friends, Inc., based in New York.

She analyzes U.S. market shifts and their underlying drivers, advising clients on their strategy, marketing, and product direction. Her primary focus is uncovering market shifts and their strategic implications before they are widely recognized.

With extensive experience in both the United States and Japan, she delivers insights and reports seamlessly in English and Japanese. Alongside client projects, she has contributed articles to retail trade publications, spoken at industry events, been featured on radio programs, and published a book with a major Japanese publisher.

View her book (in Japanese) →

OUR STRENGTHS

Why Liberty & Friends

01

18 Years of Proven Expertise

Since 2008, we have served as a trusted research partner for corporations, financial institutions, and government-affiliated organizations.

02

A Frontline Perspective

Operating from a global center of commerce, we track U.S. industry movements and consumer trends firsthand.

03

Decision-Ready Intelligence

Through targeted market research, we equip your team with the evidence and strategic foresight needed to make your next critical move.