Three engagement models for every strategic need

Trend Reports

One industry or theme, delivered monthly or quarterly for teams that need to stay current.

The scope is defined upfront and remains focused, drawing on U.S. and international sources alongside published data. Each edition is delivered as a concise written report in English or Japanese, tailored specifically for executive meetings.

SUITED TO TEAMS THAT

• Want early visibility into U.S. trends, new products, services, and market entrants
• Require continuous tracking of a specific industry or theme rather than a one-off annual study
• Lack internal resources to comprehensively cover U.S. and international sources
• Need ready-to-use materials for management meetings and strategic reviews

WHAT AN EDITION COVERS

• Market shifts and their underlying drivers
• Actions taken by competitors and adjacent companies
• Emerging themes worth monitoring and the rationale behind them
• What the data supports, and where the evidence stops short

Custom Research

Tailored research with clear scoping and precise timelines for entering new markets, sizing categories, or assessing competitors.

Scope, depth, and delivery timelines are established before work begins, allocating the deepest analysis to areas with the highest risk. Engagements can cover business strategy, new ventures, product direction, or market entry, culminating in a comprehensive written report.

SUITED TO TEAMS THAT

• Need concrete evidence before committing to a new venture
• Must size a category before initiating product planning
• Are evaluating entry into the U.S. or other new markets
• Require a deeper dive into a specific theme than a general study provides

EXAMPLE THEMES

• New market entry feasibility
• Market sizing for new business initiatives
• Category trend analysis
• Competitor and positioning analysis
• Evolving consumer needs and their strategic implications
• Deep dives into specific companies and startups worth monitoring

Strategic Advisory

Six to twelve months of direct access to your dedicated analyst. Ideal for teams continuously revisiting their U.S. strategy throughout the year.

Discussions are held online, covering business strategy, marketing, and product direction against the backdrop of current U.S. industry developments. Terms run for six to twelve months, reflecting the time required to deeply understand your business, its constraints, and the strategic decisions already made.

SUITED TO TEAMS THAT

• Want direct access to the analyst conducting the research
• Are continuously adjusting strategy in response to U.S. market shifts
• Face new strategic questions throughout the year, requiring more than a single annual study
• Review new business, product, and marketing directions on a fixed cycle